Replace Follow Up Boss, kvCORE, and AppFolio with real estate CRM software and property management tools your brokerage owns. AltStack builds custom real estate software: lead management, transaction coordination, property tracking, and client portals, delivered in 7 days.
These are the challenges costing your team time and money every day.
Every agent you recruit needs seats on your real estate CRM, transaction management, and marketing platforms. At $100–300/agent/month across 3–4 tools, a 50-agent brokerage spends $180,000–$540,000/year, before commission splits even start.
Leads come in from Zillow, Realtor.com, your website, open houses, and referrals, but they land in different systems. Without a unified real estate CRM, agents miss follow-ups, duplicate outreach, and lose warm leads to faster-responding competitors.
From offer acceptance to closing, a typical transaction involves 30+ tasks across inspections, appraisals, title work, lender coordination, and compliance documents. Most brokerages track this in spreadsheets or rigid transaction management tools that don't match their workflow.
Agent performance lives in one system, listings in the MLS, transactions in another tool, and financials in QuickBooks. Broker-owners lack a unified dashboard showing pipeline, revenue, agent activity, and operational health in one place.
Every module custom-built for your workflows. Delivered in 7 days.
Capture leads from every source: IDX, paid ads, open houses, referrals, into one real estate CRM. Round-robin or rules-based lead routing assigns prospects to agents instantly, with automated drip campaigns and follow-up reminders.
Custom transaction pipelines that mirror your brokerage's actual closing process. Automated task assignments, deadline tracking, document checklists, and milestone notifications keep every deal moving toward closing without manual oversight.
Track active listings, pending transactions, and closed deals in one interface. Sync with MLS data feeds, manage showing schedules, and generate CMA reports and market snapshots for clients directly from your system.
Real-time visibility into agent performance, pipeline value, average days on market, commission revenue, and lead conversion rates. Make data-driven decisions about recruiting, training, and marketing spend.
Interactive previews of custom modules built for your industry.
End-to-end deal tracking from offer to close.
Lead management, buyer pipeline, and follow-up automation.
Self-serve showings with automatic agent calendar sync.
Intelligent automation modules that learn your workflows and handle repetitive tasks.
Scores and qualifies inbound leads based on property preferences and buying signals.
Generates comparative market analyses and property valuations from MLS data.
One custom platform instead of 5 separate subscriptions.
| Tool | Category | Annual Cost |
|---|---|---|
| Follow Up Boss | Real Estate CRM | $11,400/year |
| kvCORE | CRM & IDX Platform | $15,600/year |
| Dotloop | Transaction Management | $3,600/year |
| AppFolio | Property Management | $12,000/year |
| BoomTown | Lead Generation CRM | $18,000/year |
| Total Annual SaaS Spend | $60,600+/yr | |
Built for how real estate teams actually work — from first touch to final step.
New leads from Zillow, Facebook ads, website IDX, and open house sign-ins flow into one system. The CRM scores leads based on activity, routes them to agents via round-robin or territory rules, and triggers an automated speed-to-lead text and email within 60 seconds.
Once an offer is accepted, the system creates a transaction record, generates a task checklist customized by deal type, assigns responsibilities to agents, TCs, and vendors, and tracks every milestone from inspection to closing. Stakeholders receive automated status updates.
When a listing goes active, the system generates social media posts, email blasts to the agent's sphere, showing scheduling links, and open house registration pages. All marketing activity links back to the listing record for ROI tracking.
After closing, the system enrolls buyers and sellers in long-term nurture campaigns, home anniversary reminders, market updates, and referral requests timed at strategic intervals. Past clients become a systematic referral pipeline instead of a forgotten contact list.
We had Follow Up Boss for CRM, Dotloop for transactions, and a spreadsheet for agent tracking. AltStack combined everything into one brokerage platform. Our agents respond to leads 3x faster and we can finally see pipeline and revenue in one place.
Everything you need to know about custom real estate software.
The best real estate CRM software for brokerages combines lead capture from multiple sources, intelligent routing, automated drip campaigns, and transaction management in one platform. Tools like Follow Up Boss and kvCORE charge $69–299 per user per month and still require separate transaction management software. AltStack builds custom real estate CRM software tailored to your brokerage's lead sources, team structure, and closing process, for a one-time investment.
Property management software typically costs $1–3 per unit per month. For a portfolio of 500 units, AppFolio costs $6,000–$18,000/year. Combined with CRM, transaction management, and marketing tools, real estate businesses spend $30,000–$60,000/year on software. AltStack builds custom real estate management software for $15,000–$40,000 one-time, eliminating recurring per-unit and per-seat fees.
Yes. AltStack builds native integrations with MLS data feeds via RETS/RESO Web API, IDX website plugins, Zillow/Realtor.com lead APIs, and title company systems. Your custom software pulls listing data, receives leads, and syncs transactions with the same sources your current tools use, without third-party middleware.
Essential real estate management software features include CRM with lead scoring and routing, IDX-integrated property search, transaction management with automated task workflows, document management with e-signatures, showing scheduling, agent performance dashboards, commission tracking, marketing automation, and client portals. AltStack builds all features into one unified platform.
Custom real estate CRM software improves conversion by reducing lead response time to under 60 seconds with automated routing and instant text/email. Speed-to-lead is the single biggest factor in real estate conversion, agents who respond within 5 minutes are 21x more likely to convert. AltStack builds this automation directly into your CRM with no third-party add-ons required.
Yes. AltStack handles full data migration from Follow Up Boss, kvCORE, BoomTown, LionDesk, Wise Agent, and other real estate CRMs. We export contacts, lead activity history, transaction records, and communication logs, then map everything into your new system with zero data loss.
Yes. Every build includes AES-256 encryption, role-based access controls, audit logging, and SOC 2-aligned security architecture. Financial transaction data, client PII, and property records are encrypted at rest and in transit. You control the infrastructure — data never sits on shared servers.
Get a custom real estate platform built in 7 days. Full code ownership. No per-seat fees. Ever.